Responsibilities

• Build, together with the Market Developer, the regional account plan and conversion strategy.
• Qualify every opportunity with a clear economic problem, decision maker, payer, budget, payment path, and dated next step.
• Lead executive meetings with owners, CFOs, COOs, heads of agronomy, procurement, and financial partners.
• Turn agronomic results into R$/ha business cases, payback analyses, and financial-impact cases, together with Agronomy and Data.
• Sell paid ROI programs, FarmLab harvest-season packages, multi-unit packages, enterprise services, and implementation/support.
• Structure proposals, defend pricing, negotiate scope, and close contracts.
• Work with Revenue Operations & Structured Finance to create financing paths that fit the customer's cash flow.
• Manage the opportunity from first diagnosis through contract, purchase order, invoice trigger, and collection.