AREAS OF RESPONSIBILITIES Content Strategy & Planning - Develop and implement a comprehensive content strategy aligned with the brand's ethos, marketing goals, and business objectives.- Drive a content calendar across channels (digital, print, social, in-store) to ensure consistent storytelling and timely execution.- Translate the brand’s unique philosophy into compelling narratives that strengthen its premium positioning.Leadership & Team Management - Build, mentor, and manage a team of writers and content creators.- Foster a collaborative and innovative environment to encourage creativity and excellence within the team.- Work closely with cross-functional teams, including visual design, marketing, design, and digital to ensure content aligns with broader brand initiatives.Creative Direction & Execution- Oversee the creation of high-quality, on-brand content, including campaign concepts, social media content and copy, video scripts, newsletters, and lookbooks.- Maintain the brand’s di...