Overall Objective

The EVP, Account Director is responsible for gaining efficiencies, securing new and existing base of business, and maximize the talents of staff. Oversees a team of staff who manages the day-to-day administration of marketing and advertising initiatives for an assigned Automotive client. Taking a hands-on approach, they are instrumental in the development and implementation of new initiatives and assist in the development of marketing and advertising strategies.

Responsibilities

New Business:

• Develop contact strategy to aggressively stay on radar of new business prospects


• Create and negotiate new business proposals and contracts for Automotive clients


• Initiate and guide development of quarterly and annual strategic marketing communications/advertising plan and tactics to address business goals and results


• Create atmosphere that dem...