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Functional (job Responsibilities)

• Integrated Communication Planning: Strategically map out the in-branch customer messaging journey. You will determine the right channels, timing, and placement for all communications across our retail network.
• Copywriting Excellence: Lead the creative copy strategy, narrative direction, and scriptwriting exclusively for in-branch touchpoints, including digital screens, physical merchandising, micro-events, and retail campaign materials.
• Cross-Functional Collaboration: Partner closely with the Branch Creative & Design Executive and the broader Brand Communications team to seamlessly merge visual assets with textual content into polished, branch-ready retail products.
• Stakeholder Influence: Develop and deliver high-impact presentations and communication proposals. You will confidently use diplomacy and persuasive commun...