Assist the Brand Manager with brand planning and growth objectives by developing and supervising marketing plans.
Support product launches including packaging development, sampling, and POSM.
Work closely with sales and trade marketing to ensure in-store alignment with brand strategy.
Liaise with internal stakeholders, agencies and suppliers in implementation of marketing collaterals and promotional materials to ensure timely and smooth campaign execution.
Contribute to the development of innovative digital and social media strategies to support brand building and new product launches.
Assess the effectiveness and ROI of marketing initiatives.
Collaborate with the Brand Manager to guide the development of creative strategies and media execution, including PR, marketing communications, and digital/social media.
Support the Brand Manager in managing crisis communications and local media relations.
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