To ensure a world class level of marketing that adopts a mix of traditional and innovative tactics and strategies that reflects the position of the events. This role will be expected to plan and implement marketing campaigns across the events within the portfolio. Events include but not limited to: Global Rail and Trips Summit 2027.

Key Accountabilities

• Create and implement an integrated marketing campaign for the entire exhibition including exhibitor, delegate and visitor campaigns.
• Develop marketing plan for lead generation and engage with each team to ensure optimum marketing for each aspect of the event.
• Forecast and monitor entire budget, marketing timeline and media plan.
• Use the full marketing mix to promote the exhibition and conferences in accordance with the marketing strategy from utilising below and above the line mediums including email, direct mail, PR, social media, outdoor advertising, digital marketing, trade ...