Maximize your PPC skills at FatCat as a specialist managing paid media campaigns. Focus on Google Ads and Meta to drive client leads and appointments.
FatCat is seeking a PPC Specialist with hands-on experience managing effective campaigns for more than 2 years. This position involves overseeing the full PPC process: from keyword research to budget management. You will have the opportunity to employ a data-driven mindset to consistently achieve results for contractors.
Key Responsibilities:
• Develop and manage campaigns across Google Ads and Meta
• Perform ongoing PPC lifecycle management and optimization
• Track performance metrics through GA4 and CallRail
• Execute A/B testing and conversion audits
• Work alongside various teams for campaign success
Requirements:
• 2+ years of relevant PPC experience
• Strong command of tracking and attribution metrics
• Basic SEO and SEM knowledge
• Proficient with GA4 and Google Tag Manager
• Clear communicat...