Description

About the Role

Field Marketing , Reagents & Assays (US Region) owns the commercial success, adoption, and growth of the Reagents & Assays portfolio in the United States. This role is accountable for effective regional go‑to‑market execution that drives demand, accelerates funnel velocity, and delivers revenue performance across both research and clinical customer segments.

This is a highly cross‑functional, execution‑oriented role working closely with Growth Marketing, Regional Sales, Field Applications, Global Product Management, Pricing, and E‑Commerce teams. The Product Marketing Manager ensures launches, portfolio initiatives, and ongoing campaigns are localized, field‑ready, and commercially impactful in the US market.

Key Responsibilities

Product Adoption & Regional Go‑to‑Market