To develop the market in order to increase Market Share, enhance Numeric & Weighted Availability alongwith Share within the outlet by achieving secondary sales target while ensuring the maximum availability of the company’s product, creation & re-activation of outlets that exist in marketplace, execution in every outlet as per company guidelines and act as a guardian of the company assets deployed in the market

Main Responsibilities

• Ensure Secondary SKUwise volume achievement vs targets assigned to enhance Market Share
• Rationalize Discounts in the market & use promotion intelligently to achieve company net sales revenue
• Create new outlets and retained as per target and area potential to increase Numeric & Weighted distribution
• Expand SKU Penetration as per benchmark availability numbers
• Ensure that all data in the sales information systems pertaining to his/her area is cleansed, validated and updated on a regular basis