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The Flagship Brand Development Manager is responsible for leading the development, positioning, and growth of the exclusive flagship brands. Unlike traditional private label products, flagship brands are proprietary concepts developed uniquely to create differentiation, strengthen brand identity, and drive store traffic.
This role oversees the entire lifecycle of flagship brand projects—from product ideation and research & development to brand creation, packaging development, and marketing execution. The role works closely with the merchandising team for category alignment while focusing primarily on brand strategy, product storytelling, and customer engagement.
The manager will also supervise a Graphic Artist to ensure strong visual identity and cohesive brand communication across all customer touchpoints.