FLU/PMED Brand Lead – Location: Mexico – 15% travel – Job type: Full time

About the Job

We are a worldwide leader in vaccines, protecting people from severe diseases through high‑quality products. This role focuses on driving the brand strategy and tactical execution for the FLU/PMED portfolio in LATAM, ensuring commercial objectives are met across diverse markets.

Main responsibilities

• Develop and execute annual brand strategic plans aligned with LATAM regional objectives, including positioning, value proposition, and differentiated messaging for target segments.
• Manage P&L; and marketing budget (A&P;) to achieve commercial objectives such as sales targets, market share growth, and ROI optimization.
• Collaborate with Customer Engagement Leads to design and implement integrated marketing campaigns, including promotional materials, sales tools, and omnichannel strategies.
• Lead cross‑functional collaboration wit...