About Atlas Obscura

We're standing up Atlas Intelligence, a new unit focused on the data of travel discovery — on and off our platform. We believe that user, content, and distribution data, read well, can guide both our consumers and our clients toward the extraordinary. Our thesis: in a world of automated discovery, human taste is the differentiator, and we have more of it — and more data about it — than anyone in travel.

Atlas Intelligence is home to several projects. The first products to market are Destination Intelligence, a B2B platform that measures how destinations appear in AI search (ChatGPT, Claude, Gemini, Perplexity), giving Destination Marketing Organizations and travel brands visibility intelligence they've never had before; and Automotive Intelligence, a similar platform for the auto sector that already has a car manufacturer under contract. Our pipeline is growing fast. Other work includes using our own content ...