Overview

This is a unique opportunity to shape the launch of an internationally acclaimed New Zealand functional dairy drink, awarded Best Dairy Drink at the 2026 World Dairy Innovation Awards. The project centers on building a luxury wellness brand inspired by icons such as Hermès, Ferrari, Apple, and Rolex. The successful candidate will develop a world-class brand campaign for The Golden Circle—an exclusive wellness community for 1,000 Originals—focusing on health, performance, and self-investment. The role requires a creative professional who can deliver premium visual concepts, viral social media ads, high-converting Meta creatives, luxury website visuals, founder launch strategy, and PR-worthy campaign ideas. You will have access to award-winning product photography, established brand guidelines, and a compelling founder story. The goal is to establish the brand as a global premium wellness leader and make this one of New Zealand’s most talked-about launches.