Position Overview
Description We are looking for an experienced GA4 Implementation Consultant to lead analytics design and deployment for a React-based web application and a Flutter mobile app in Piscataway, New Jersey. This Long-term Contract position focuses on creating a reliable cross-platform measurement framework, improving the quality of event data, and translating user behavior into meaningful business insights. The consultant will help establish a scalable tracking approach that supports accurate reporting, audience segmentation, and KPI visibility for stakeholders.
Responsibilities:
β’ Develop a consolidated measurement strategy that aligns event tracking across the web and mobile experiences.
β’ Configure Google Analytics 4 for the React application and implement Firebase-based analytics for the Flutter app.
β’ Set up user properties and custom dimensions to classify audiences by role and organizational affiliation.
β’ Create and deploy custom events to capture key interactio...