Responsibilities

• Lead the development of the Bakery Category strategy, to drive portfolio topline growth and meet medium to long-term growth targets (NR, Share, NOPBT, Margin %)
• Translate the business strategy and objectives into business plans, secure alignment, and work intimately with cross-functional partners to deliver on targets.
• Drive strategy and execution by directing, engaging and inspiring multi-disciplinary team across functions (Marketing, Sales, R&D, Integrated Supply Chain, HR and Finance), fostering a high level of cross-functional integration
• Manage and monitor KPIs (incl. budget management), working with cross-functional partners to identify corrective actions as required
• Build brands, directing the marketing team to ensure products have fit for purpose, insight-driven marketing plans (incl. marketing mix, pricing strategy, budget allocations).
• Oversee go-to-market priority setting for General Trade and ...