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General Manager Brand and Community

Company

YMCA Auckland

Location

Takapuna, Auckland

Posted

April 12, 2026

Position Overview

It’s fun to work at The Y!

This role plays a key part in delivering our Igniting Futures Strategy - a bold, focused plan to grow our impact, strengthen community connection and build a future-fit Y.


The Y is looking for a commercially sharp, purpose-driven leader to take our brand, engagement, and partnerships to the next level.


This is a senior leadership role with heart and hustle - combining brand strategy, marketing, product, fundraising, sponsorship, digital, and community partnerships. Reporting to the CEO, you’ll be part of the Senior Leadership Team and help shape how The Y shows up across Tāmaki Makarau. You’ll drive visibility, income and impact, from fitness and youth programmes to major campaigns and strategic partnerships.


What You’ll Lead


  • Brand and marketing strategy across all platforms and products
  • Fundraising, sponsorships, and donor engagement
  • Digital, content and storytelling
  • P...
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