Overview
Our client is a leading real estate developer headquartered in Dubai known for delivering premium residential, commercial and mixed‑use developments across the UAE. They are seeking a commercially minded General Manager – Project Marketing to join the team in Dubai. The role will shape and deliver the end‑to‑end marketing strategy for premium real estate developments, leading project positioning, launch planning and campaign execution.
Responsibilities
- Own marketing strategy and go‑to‑market plans for residential, commercial and mixed‑use projects across pre‑launch, launch and post‑launch phases.
- Define project positioning, target audiences, value propositions, messaging architecture and campaign roadmaps.
- Lead launch readiness including campaign plans, creative development, marketing collateral, digital assets, events and sales‑enablement material.
- Drive integrated campaigns across digital, social, content, OOH, e...