Key Responsibilities:
Channel Development
- Assess channel and territory performance by leveraging data and market intelligence to uncover opportunities for growth
- Design and roll out targeted strategies for key areas, including turnaround plans where needed
- Develop tactical plans covering volume projections, budget builds, POSM requirements, IAP decks, sell-in materials, and sales toolkits
- Establish contingency plans to maintain business operations during periods of market disruption
- Work closely with commercial teams to strengthen product availability, in-store visibility, and shopper conversion across priority channels
- Track execution progress, flag emerging risks, and fine-tune strategies to sustain performance
- Lead review sessions after key initiatives to capture insights and apply learnings to future planning
Emerging Channels & Category Growth