**Job Description**

**The Role**

General Motors (GM) is a global leader in automotive manufacturing and technology, with innovation spanning electric vehicles, autonomous driving, and connected services. Our in-house search team ensures that our brands (Chevrolet, Cadillac, GMC, Buick, etc.) remain discoverable and competitive across both traditional search engines and emerging AI-driven surfaces. As search evolves from “10 blue links” to AI-powered summaries and conversational experiences, **Generative Engine Optimization (GEO)** has become a critical extension of our SEO program. We are seeking a highly motivated and analytical **GEO Senior Specialist (L6)** with 3–5 years of hands-on SEO experience and emerging GEO experience to help optimize our digital properties for both traditional and generative search. In this role, you will drive technical GEO/SEO audits, performance analysis, and hands-on implementation in partnership with cross-functional teams and age...