Position Overview
Become a key player at George Brown Polytechnic as a Digital Media Manager in a hybrid environment. Lead innovative, data-driven media campaigns to boost enrollment and brand visibility.
In this role, you will report to the Divisional Marketing Manager and spearhead full-funnel media strategies across various digital platforms. With your analytical skills, you will manage budgets and optimize campaigns, ensuring they meet divisional and institutional objectives effectively.
Key Responsibilities:
β’ Develop integrated digital media strategies
β’ Manage campaigns on platforms like Google and TikTok
β’ Track and optimize campaign performance
β’ Ensure high-quality project delivery
β’ Provide insights to enhance enrollment initiatives
Requirements:
β’ Degree in a relevant discipline
β’ Minimum of seven years in digital media and advertising
β’ Proficient in performance marketing and budget management
β’ Exp...