Responsibilities

• Develop and implement effective Google Ads strategies tailored to business goals.
• Conduct in-depth keyword research to identify opportunities and target audience insights.
• Create, monitor, and optimize ad campaigns across Search, Display, Shopping, and YouTube networks.
• Continuously monitor campaign performance, analyzing key metrics such as CTR, CPC, ROAS and conversion rates.
• Optimize ad copy, bidding strategies, and landing pages for better performance.
• Conduct A/B testing for ads, creatives, and targeting.
• Generate detailed reports on campaign performance and provide actionable insights.
• Use tools like Google Analytics, Google Tag Manager, and Data Studio to track performance and conversion data.
• Identify trends and recommend adjustments to improve ROI.
• Allocate and manage campaign budgets effectively to maximize return on investment.
• Ensure spe...