About Driven Properties

Founded in 2012, Driven Properties is an award-winning real estate market leader. We are more than a brokerage — we operate a full-service real estate ecosystem including Property Management, Mortgage Services, Relocation, and Interior Design.

Our Marketing Culture: We reject vanity metrics. We combine strong brand reach with capital-efficient performance marketing, measuring success down to the SQL (Sales Qualified Lead) and Closed Deal revenue in our CRM.

The Mission

Own the bottom of the funnel. Your primary directive is to capture high-intent demand via Google Search to drive a qualified pipeline (SQLs). You will be the guardian of our keyword strategy, ensuring we never waste budget on low-intent queries while maximizing coverage of our property inventory.

The 80%: Paid Search Mastery (What You Will Own)

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