Position Overview
Description We are looking for a Google Consultant to join a Contract engagement supporting clients in Minneapolis, Minnesota. This position is ideal for a detail-oriented web analytics specialist who can connect measurement, media performance, tracking infrastructure, and marketing technology into clear business insight. This role will help uncover data issues, strengthen reporting accuracy, and provide practical recommendations that improve decision-making across client accounts.
Responsibilities:
β’ Examine GA4 and Google Analytics setups to assess configuration quality, uncover measurement weaknesses, and improve data reliability.
β’ Review Google Tag Manager implementations and confirm that tags, triggers, and conversion tracking are working as intended.
β’ Investigate reporting inconsistencies across analytics platforms, dashboards, internal data sources, booking systems, and conversion channels to identify root causes.
β’ Compile and interpret historical perform...