Research each campaign thoroughly via speaking with clients and via online tools
Work on Google Adwords, Facebook Pixel/Ad Manager, etc to manage campaigns
Set up campaigns, settings, ads, keywords, and bid strategy
Copywrite (or use writers) ads and continuously perform A/B split testing
Manually adjust CPC pricing or use conversion goal-oriented pricing
Keyword research (or work with colleagues / interns / contractors)
Test methods for campaign groups each week to grow market reach, improve CTRs, drive in more leads/conversions and improve overall ROI for each campaign
Spy on competitors to obtain full advantage
Provide accurate, comprehensive, and timely reports to clients on a monthly basis
Create a working SOP which you will disc...
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