KEY RESULT AREAS:

• To handle various brands in the same product portfolio
• To achieve market share objectives of the brands
• To enhance prescription base and prescriber base
• To develop marketing plans
• To identify introduce new products to increase sales and profitability
• To formulate trade offers and incentives to achieve budgeted sales
• To monitor product wise contribution and pricing to maximize profits of the division
• To devise timely promotional inputs for field personnel and trade to create awareness
• Fieldwork to gather Information about the market and Competitors
• To maintain A:S ratio for key brands
• KOL development and engagement program within prescribed budget
• Budgeting and allocation of resources.
• Brand review – primary, secondary analysis, ORG & CMARC analysis, course correction
• Aligning strategies to divisional business pl...