Performance Marketing & Ads Specialist – Job Description

Role Overview

We are looking for a data-driven and growth-focused Performance Marketing & Ads Specialist who can manage and scale paid acquisition across digital channels while optimizing for real business outcomes such as activated users, revenue growth, customer acquisition cost (CAC), and retention.

The ideal candidate should have strong hands-on expertise in Google Ads, Meta Ads, analytics, attribution, conversion tracking, remarketing, and funnel optimization. The role requires someone who can combine technical execution with strategic thinking to continuously improve campaign efficiency and customer quality.

This role will work closely with product, design, content, analytics, and CRM teams to drive sustainable user growth and improve marketing ROI.

Key Responsibilities

• Plan, launch, manage, and optimize paid campaign...