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The Growth Marketing Manager is responsible for driving demand generation and pipeline growth through integrated marketing initiatives across digital channels, website optimization, marketing automation, and field marketing programs. This role is highly hands‑on and focuses on planning, executing, and optimizing multi‑channel marketing campaigns that generate qualified leads and support revenue growth. The role manages marketing initiatives and campaigns rather than direct reports.
Develop and execute growth marketing strategies to drive qualified lead generation and pipeline growth. Plan and manage integrated marketing campaigns across digital channels, events, and website initiatives. Align marketing programs with sales priorities and account‑based marketing strategies. Identify opportunities to expand demand generation through new channels, campaigns, and partnerships.