**About the Role**

We are seeking a Growth Marketing Manager to lead and drive end-to-end cross-sell & up-sell programs on existing customers, maximizing Customer Lifetime Value (CLV) through data-driven campaigns and close collaboration with Data AI, Product, Actuarial, NBUW, Distribution, IT and Digital Platform.

This role acts as a Campaign Lead, responsible for translating customer insights into executable initiatives and ensuring on-time campaign deliver and measurable business impact.

**Key Responsibilities**

**1. Cross-sell / Up-sell Program & Campaign Leadership**

+ Own and lead cross-sell & up-sell programs targeting existing customers across key lifecycle moments.
+ Prioritize initiatives based on CLV impact, business value, and operational feasibility.
+ Translate customer insights, behavioral triggers, and product propositions into compelling Customer Value Propositions (CVPs) and personalized messaging for each stage of th...