Acquisition

• New customer growth
• CAC
• First order purchases
• Own the paid marketing budget: forecast allocation reporting and spend‑vs‑forecast variance
• Manage partner agencies: briefs scopes SLAs weekly business reviews and performance measurement
• Analyze and fine‑tune channel mix across platforms (online and offline); own the creative testing roadmap and a live view of winning and losing variants

Conversion

• Website conversion
• Onboarding funnel
• Subscription conversion
• Landing pages
• CRO – own the testing roadmap that turns more visitors into subscribers
• Partner with product/ops on the first‑order experience and subscription mechanics

Lifecycle Management

• CRM – segmentation customer journeys and lifecycle automation
• Reactivation / win‑back campaigns
• Referrals
• Loyalty
• ...