About the Company

Found is building the leading consumer platform for medically guided weight care—combining modern obesity medicine, AI-driven personalization, and a human care team. As one of the largest medically-assisted weight loss programs in the country, Found has served 300,000+ members and is backed by leading investors including Atomic, Google Ventures, WestCap, IVP, TCG, and Define Ventures.

Responsibilities

• Own paid acquisition performance across Meta, Google, TikTok, and emerging channels in partnership with agencies
• Lead creative strategy for performance marketing, including messaging, copy testing, and design direction
• Manage end-to-end funnel optimization from first touch to conversion and reactivation
• Develop lifecycle marketing strategies for pre-purchase nurture and churned-member reactivation
• Execute an experimentation roadmap across channels, creative, landing pages, and lifecycle flows