This individual will be responsible for developing brand strategies, marketing plans, and product innovations to drive product growth. They should feel comfortable working cross-functionally to execute these strategies and ensure brand consistency.

Responsibilities

Strategic Development

• Identify new growth opportunities relevant to business needs and market conditions.
• Develop and execute growth marketing strategies aligned with business objectives.
• Create annual and quarterly marketing roadmaps with clear KPIs and success metrics.
• Conduct market research and competitive analysis as the basis for developing marketing strategies.
• Provide strategic recommendations based on performance data, market trends, and customer behavior.

Customer Acquisition & Growth Innovation

• Design and execute online campaigns through paid, owned, and earned channels, ...