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About the Role
We are looking for a strategic and technically sharp Growth Marketing Manager to own our web presence as a conversion engine. You will be the primary architect of our analytics framework, experimentation roadmap, and CRO strategy — transforming site traffic into measurablepipelineand revenue. This role spans web analytics instrumentation, A/B testing, landing page optimization,SEO and organic discoverability, and cross-channel journey mapping.
Website Optimization & Conversion Strategy
Own the marketing website as the primary conversion engine,optimizingevery pre-conversion touchpoint to improve visitor-to-lead and lead-to-customer rates.
Lead landing page architecture strategy — designing campaign destinationsoptimizedfor both user experience and lead capture across paid, organic, and partner channels.
Implement personalization strategies that deliver tailored experiences based on visitor behavior, sou...