Utilize performance data and key industry trends to set the creative strategy, activate across a single or integrated channels, and report on results for future creative iterations
Consistently communicate with clients to determine creative needs based on overall business objectives
Produce key strategy deliverables such as creative testing plans and asset recommendations
Be an extension of the client’s marketing team by building a trusting relationships with client day-to-day POCs as well as key decision-makers, and seek to build personal rapport to increase relationship stickiness
Lead day to day correspondence with client for all things related to creative initiatives
Serve as strategic partner for client and internal teams to ensure overall account strategy and creative strategy align
Provide core organizational and project management services on all creative projects; collaborating w...
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