Job Title:
Growth & Performance Marketing Specialist
Role Overview
We are looking for a data-driven Growth & Performance Marketing Specialist to support the execution, optimization, and scaling of paid marketing campaigns.
This role will work closely with the marketing leadership team to drive lead generation, improve campaign performance, and optimize the marketing funnel across digital channels.
Key Responsibilities
Performance Marketing
Plan, execute, and optimize paid campaigns across:
Google Ads (Search, Display, YouTube)
LinkedIn Ads (essential for B2B campaigns)
Meta Ads (Facebook & Instagram)
Manage campaigns focused on lead generation and conversions
Conduct audience targeting, keyword planning, and A/B testing
Campaign Optimization & Analytics
Track and optimize key performance metrics such as CPC, CPL, CTR, CPA, and conversions
Monitor campaign performance and recommend data-driven improvements
Prepare weekly and monthly report...