Job Description
Position
Head – Brand Strategist (Integrated Media Solutions)
About the Role
The Head – Brand Strategist will lead strategic planning, integrated marketing solutions, and business growth initiatives for YX Media Network. This role is responsible for developing data-driven brand strategies, creating impactful media solutions, driving new business opportunities, and ensuring successful campaign execution across digital, social, influencer, performance, offline, and emerging media platforms.
The ideal candidate combines strategic thinking, consumer insights, creativity, media expertise, and commercial acumen to deliver measurable business outcomes for clients.
Key Roles & Responsibilities
Brand Strategy & Planning
- Develop integrated brand and communication strategies aligned with client business objectives.
- Lead brand positioning, messaging frameworks, and go-to-market strategies.
- Conduct market, consumer, and competitor research to iden...