Job Purpose

The role is responsible for developing and leading a team that uses customer data to gain insights and make data-driven decisions. This includes creating a comprehensive customer data strategy, analyzing customer data to identify patterns and trends, and using machine learning algorithms and predictive analytics to increase cross-sell and revenue. The Individual will also develop personalized experiences for customers, identify opportunities, and develop risk models to minimize risk. Finally, this role will collaborate with cross-functional teams and develop KPIs and performance metrics to measure the effectiveness of customer analytics initiatives.

Job Context & Major Challenges

Job Context/Job Challenges:Organizational Context

ABC Digital has been incorporated as a wholly owned subsidiary of Aditya Birla Capital in 2023 to engage in distribution of Aditya Birla Capital products and providing services to customers, ...