Job Purpose

To preserve and strengthen the organisation's rich brand legacy while enhancing market visibility, customer engagement, and digital presence. The role will lead Brand Management, Digital Marketing, Customer Experience, E-Commerce, Website Management, and Customer Service initiatives to reinforce the company's leadership position and support future business growth.

Key Responsibilities

• Develop and execute the corporate Brand Management strategy.
• Strengthen brand equity across existing markets and build awareness in new markets.
• Develop and institutionalise the Brand Management Manual.
• Lead Digital Marketing and Performance Marketing initiatives focused on generating qualified business enquiries.
• Manage the corporate website, digital content, and online customer engagement.
• Drive online sales through e-commerce platforms.
• Deve...