Job Title

Senior Vice President, Head - Brand and Corporate Communication Department

Job Purpose

Responsible for leading global brand and corporate communications strategy, overseeing brand partnerships, employer branding, content management, new market brand expansion, ESG brand integration, social media management, corporate and internal communications and leveraging research and insights to drive brand relevance and resonance. Ensure alignment with the bank s values and business objectives while enhancing brand image, market reach and stakeholder engagement at a strategic level.

Key Result Areas

Brand Management

• Work closely with the Group Head of Marketing and Communication to lead brand and communications strategies and special projects globally including existing and new growth markets such as Egypt, Pakistan and International Banking Group countries.
• Work in close alignment with Business Group Heads to ensure ...