Purpose of the Role

The Head of Brand, Marketing & Guest Experience is a senior strategic leader responsible for shaping the centre’s brand identity, driving marketing excellence, elevating customer experience and strengthening retailer performance across all touchpoints.

This expanded role has strategic oversight for Brand, Marketing, Customer Experience, Retail Engagement, Community Partnerships and Commercialisation alignment. As a key member of the centre’s leadership team, the post-holder influences destination strategy, commercial performance, stakeholder engagement and the centre’s position within the local community.

The role provides direct line management of the Retail Brand Ambassador, Commercialisation Manager, Senior Marketing & Community Executive, Marketing & Community Executive and the Customer Services Team, ensuring their outputs contribute to a unified, insight‑led, customer focused strategy.

Key Responsibilities