For a leading multinational retailer: Head of Brand Strategy & Growth

Responsibilities

• Develop and execute the overall brand and growth strategy across both B2C and B2B channels, aligning brand positioning with commercial objectives.
• Lead the integration of brand strategy, trade marketing, performance marketing, CRM, loyalty, e-commerce, and customer data to drive sustainable business growth.
• Define and optimize the end-to-end customer experience across physical stores and digital channels, identifying opportunities to increase customer satisfaction, conversion, and lifetime value.
• Drive customer acquisition, retention, basket growth, and loyalty initiatives through data-driven marketing strategies and behavioral insights.
• Partner with Retail Operations to improve in-store productivity, customer engagement, and commercial execution, ensuring consistent brand experience across all locations.
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