工作摘要/目的Job Summary / Purpose
This role leads consumer marketing for Coloplast‘s Ostomy Care and Continence Care portfolios in China, with a focus on consumer acquisition, brand preference, loyalty, and long term retention.

Key responsibilities include defining product and portfolio positioning for consumer/patient audiences, building brand awareness, and optimizing patient acquisition and conversion paths. Manage for all consumer marketing activities across portfolios incl. pricing, channels, services, consumer insights, data analysis to maximize China’s community potential.
The role collaborates closely with global and local cross functional teams (HCP marketing, sales, medical, digital, to develop and execute consumer marketing plans tailored to the China market.,also aim to strengthen our consumer-facing capabilities.

主要职责/责任Essential Duties / Responsibilities
Consumer Marketing Strategy & Execution
-Develop and implement annual cons...