The Head of ECommerce Business Performance is responsible for owning the end-to-end performance narrative across Traffic, conversion, and sales, ensuring that all markets and channels operate with an aligned, forward-looking view of the business. This role consolidates insights, forecasts business outcomes, and drives cross-functional action. It is a business enablement position designed to improve decision-making, accelerate execution, and strengthen accountability across the e-commerce organisation.

• Own weekly, monthly, and quarterly operational forecasts for traffic, conversion, and revenue by market and channel
• Build scenario‑based models (“what if acquisition drops / site speed improves / stock gaps occur”)
• Integrate inputs from Marketing, CRM, DXDC, Business Planning, and Operations into a single cohesive business model
• Identify early signals of risk or upside and escape with clear recommendations