Lead and drive the Food Service business across the region by developing and executing the channel strategy, expanding key accounts, and delivering sustainable revenue and profitability growth. The role is responsible for strengthening the company’s presence within hotels, restaurants, catering, QSRs, and institutional clients.

Key Responsibilities:

1. Strategy & Business Growth

• Develop and implement the Food Service channel strategy aligned with overall commercial objectives
• Identify growth opportunities across HORECA, QSR, catering, and institutional segments
• Drive market penetration, distribution expansion, and portfolio optimization
• Set and manage annual budgets, sales targets, and KPIs
• Lead strategic relationships with key Food Service clients (e.g., hotel groups, QSR chains, catering companies)
• Negotiate commercial agreements, contracts, and pricing strategies
• Ensure consistent ach...