This position owns end‑to‑end General Trade (GT) distribution strategy and execution excellence by defining coverage models, execution standards, distributor effectiveness, and governance to enable sustainable GT growth.

The Head of GT Excellence is a critical growth enabler, ensuring that GT strategy is translated into disciplined execution on scale. By owning distribution strategy, execution standards, and distributor effectiveness, this role ensures GT remains a sustainable and competitive growth engine for the business.

1.Key Accountabilities:GT Distribution Strategy & Coverage Excellence

• Define and own the GT distribution strategy, including numeric and weighted distribution, outlet universe segmentation, coverage models, and route‑to‑market effectiveness.
• Establish clear GT expansion and penetration priorities aligned with business growth ambitions.
• Translate GT strategy into practical coverage and d...