Lead marketing initiatives for Wingstop Canada as the Head of Marketing. Drive brand growth through innovative strategies and a focus on cultural relevance while managing a diverse team.
As the Head of Marketing, you will define and execute the marketing strategy, budget, and calendar for Wingstop Canada. This role requires a dynamic leader with experience in building marketing functions and driving growth in consumer-centric brands. You will engage with various channels, including digital performance and social media, to enhance brand value in an evolving market.
Key Responsibilities:
• Own full marketing strategy and budget decisions
• Develop and maintain the master marketing calendar
• Lead consumer insight research and analysis
• Set KPIs and track marketing performance metrics
• Shape brand campaigns alongside creative leads
Requirements:
• 10+ years of senior marketing leadership experience
• Proven track record in brand building and digital perform...