THE BUSINESS
Our client, BFT (Body Fit Training), is a global fitness franchise delivering science-backed group strength and conditioning programs through a rapidly expanding international network of studios. Built on high-energy coached workouts and a strong community-led member experience, BFT sits at the intersection of fitness, franchising, and lifestyle brand building, with significant global growth momentum and a highly scalable model dependent on strong brand consistency and local market activation. This is a rare opportunity for a senior marketing leader to shape a globally recognised fitness brand at scale, driving both consumer demand and franchise growth across digital, studio, and community ecosystems.
 
ROLE OVERVIEW
As Head of Marketing at BFT, you will act as the strategic architect and driving force behind the global brand, marketing ecosystem, and community growth agenda. You will own the end-to-end execution of BFT’s marketing strategy across al...