Overview:

The Brand and Pet Owner (BAPO) Lead will lead the development and execution strategic marketing initiatives to drive brand growth, market share and customer & consumer loyalty toward Royal Canin. This role oversees brand positioning, product portfolio, digital strategy, consumer insights and go to market executions across all channels.

Responsibilities:

Strategic Leadership

• Develop and execute annual and long-term marketing strategy aligned with company growth goals
• Lead brand positioning and portfolio strategy across product lines (dry, wet, treats, functional nutrition, etc.)
• Identify market opportunities through consumer insights and competitive analysis
• Drive category growth through innovation and differentiation

Brand Management

• Oversee & ensure brand identity, messaging, and storytelling
• Ensur...