Responsibilities

• Own end-to-end marketing strategy for the product portfolio across all countries.
• Drive product branding, positioning and messaging to maximize adoption, repeat purchase, and
• Lead all marketing initiatives—digital, social, e-commerce, field marketing, events, POS, trade campaigns, and offline channels to directly support sales and revenue growth.

Commercial Accountability

• Drive marketing’s direct contribution to the P&L, including revenue, volume, margin, and ROI from campaigns.
• Set measurable, sales-driven KPIs and ensure marketing spend is disciplined, performance-focused, and revenue-generating.
• Collaborate with other department to translate marketing activities into tangible sales outcomes and distributor productivity improvements.

Go-to-Market & Campaign Execution

• Lead the planning and execution of global and local product launches, promoti...