Role Purpose

This dual‑market leadership role shapes and drives operator growth, digital demand generation, trade marketing strategy, and integrated marketing leadership across UFS Malaysia and Singapore. In Malaysia, the role leads the Operator Experience (OX), Digital, and Trade agenda, focusing on strategic direction, governance, and growth steering. In Singapore, the role serves as a Marketing Lead, driving integrated marketing plans aligned with business priorities.

Key Responsibilities

• Omnichannel Operator Experience (OX) & Growth Strategy: identify new opportunities across channels, operators, and market dynamics; define operator segmentation and growth frameworks; translate insights into scalable propositions, campaigns, and engagement models; design structured operator journey architecture; set direction for campaigns and ensure alignment to commercial priorities.
• Trade Strategy & Investment Governance: define and lead trade marketi...