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Head of Products and Value Proposition - Business Banking

Company

ADIB

Location

United Arab Emirates, United Arab Emirates

Posted

July 19, 2026

Position Overview

Role : Head of Products and Value Proposition - Business Banking
Location : Dubai

Role Purpose:

Develop products strategy and commercialization of business banking solutions that focus on SME customers’ needs while optimizing the revenue, cost savings, and customer experience initiatives. In addition to leading the articulation and execution of segmentation, value propositions, pricing, and go-to-market plans. The role encompasses the following: 

  • Strategy development, improvement, and implementation 
  • Product development and value proposition enhancement
  • Segment management and commercialization 
  • Cross-Selling & product penetration:
  • Digital transformation 
  • Collaboration with fintech and ecosystem partners.
  • Adoption of emerging technologies:
  • Continuous innovation 
  • Customer experience enhancements 
  • Training and sales support
  • Head of Products and Va...

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